Industrial Vs Fine Art
Art by Barton is a direct-to-consumer (DTC) art brand specializing in silk screen printing bases in Baltimore MD.
The Ask
Drive sales and growth through social media production and managment.
The Approach
I worked directly on the production line to gain hands-on experience in the manufacturing of the art. This experience allowed me to apply a method-driven approach to media production, providing insights into how to effectively create content, market, and brand on social media.
The Concept
Create visual conflict by contrasting the industrial process of manufacturing with the sophisticated final product.
The Result
Organic Impressions: 23,000 and growing
Organic Engagement: 1,258 and growing
